What is it like to travel across fantastical dream worlds? After first learning about SuperReal through Moment Factory's site back in 2019, I was so excited to finally see this experience for myself. SuperReal NYC transported me into an immersive dreamscape with its projection mapping, mirrored floors, soundscapes, and interactive walls. Laying down on the beanbags, I was completely mesmerized from scene to scene, including a blooming garden with chirping birds, a dark and rumbling thunderstorm, and a festive explosion of confetti and balloons. The moving visuals, mirrored across the floor, gave me the sensation of floating across each scene, and the surrounding sights and sounds made me forget where I was, and I was completely immersed in the experience. For an added delight to the senses, I stood up to toss balloons against the wall to watch the wall graphics react to the balloon.
Cipriani 25 Broadway, the venue for this digital art spectacle, is a historic landmark building that was originally used as a ticketing office for the Cunard transatlantic steamships in the 1920s. Moment Factory, in collaboration with hospitality brand Cipriani, transformed the interior's vaulted ceiling and reflective floors into a world of magic and enchantment. Just as the original location transported people across different worlds nearly 100 years ago, SuperReal transports visitors across the physical and dream realms, blurring the boundaries of reality and fantasy.
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